For Writers,
Editors, & Stylists.
Brand story, founder bio, high-resolution images, contact.
If you only have a paragraph.
Hetairix is a fashion and literary-object house. Wearable ephemera — scarves, leather goods, engraved talisman stones, jewelry, capsule garments. Each piece carries an untranslatable word from a foreign language and a story; the brand sells the vocabulary as much as the objects. Founded 2026 by a young Russian-American woman; staged as a traveling Wunderkammer through the Cabinet of Funo pop-up shop concept; voice closer to Ambrose Bierce than to Vogue.
Downloads.
Brand Bible (PDF)
The canonical reference. Strategy, voice, marks, product lines, operations. 41 pages.
Founder Bio
One-paragraph and short-form versions; embargoed image; pronunciation guide.
Image Library
High-resolution marks (wordmark, single H, interlocking HH, Faberge medallion, wax seal), botanical ornaments, product samples.
Etymology Card
The name Hetairix — pronunciation (heh-TYE-rix), Greek-and-Latin etymology, the brand's reclamation argument.
In thirty seconds.
2026
Atlanta, Inman Park.
Fashion + Objects
Scarves, leather goods, jewelry, talisman stones, capsule garments.
Nine
Seven recurring, two capsule.
$20 – $12,000+
Bouba & Kiki stones from $20; signature leather $1,200; Funo single editions, unlimited.
Pop-up Only
Traveling Cabinet of Funo. No permanent storefronts. Cities by waitlist.
hetairix.com
E-commerce launches in soft phase year one.
Write to us.
For interviews, sample requests, image library access, and event invitations.
Letters answered by the founder, within a week.